MICHELLE PUDER

Client: Value City Furniture

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Objective: Concept and design an email template for the Makers Behind More campaign, a recurring series that spotlighted a different employee each week and their favorite furniture collection. The template needed to establish a recognizable campaign look while remaining flexible enough to accommodate new employees, stories, and featured collections throughout the series.

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Owned: I was responsible for the design of the campaign within the email channel, from initial concept and design development through final execution and development. I created a flexible email template that could evolve with each weekly feature while maintaining a consistent visual identity and clear content hierarchy.

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As the campaign continued, I maintained design consistency across the email executions and provided design guidance when freelance designers joined to support production. This ensured each weekly email felt cohesive and recognizable as part of the larger Makers Behind More campaign.

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