MICHELLE PUDER

The Early Black Friday Sale Email

Client: Value City Furniture

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Objective: Concept and design a high-impact email for the Early Black Friday Sale that communicated urgency and captured attention quickly. Bold promotional messaging and dynamic animation were used to make the offer easy to understand at a glance while building excitement around the limited-time sale.

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Owned: I managed the email design from initial concept and design development through final execution and development, while maintaining consistency with the established Early Black Friday Sale campaign look and feel. I applied insights from previous A/B testing and email performance learnings to inform decisions around messaging, visual hierarchy, animation, and other design elements proven to help drive customer engagement and sales.