MICHELLE PUDER

Client: Value City Furniture

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Objective: Concept and design a high-impact Black Friday email that created a strong sense of urgency and immediately captured attention. The creative used bold promotional messaging and dynamic animation to communicate the offer quickly, stand out in the inbox, and encourage customers to take action during this key sales period.

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Owned: I managed the email design from initial concept and design development through final execution and development, ensuring the creative remained consistent with the established Black Friday campaign look and feel. I incorporated insights from previous A/B testing and email performance learnings to inform decisions around visual hierarchy, messaging, animation, and other design elements shown to support customer engagement and sales.

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The final design combined bold typography, strong promotional hierarchy, and attention-grabbing animation to create an impactful, easy-to-digest message while maintaining consistency across the larger Black Friday campaign.