MICHELLE PUDER

Client: Charleys Cheesesteaks

​

Objective: Concept and design creative for email and app channels promoting the Charleys Bite Club Rewards loyalty program. The primary message focused on earning 25 bonus points with a lemonade purchase, while also highlighting the brand’s new seasonal lemonade flavors.

​

Owned: I managed the project from initial concept and creative development through final delivery. I developed a fun, vibrant color palette inspired by the seasonal lemonade flavors while ensuring the creative remained cohesive with the Charleys brand. I also directed and utilized AI tools to create custom fruit wallpaper backgrounds that supported each lemonade flavor and brought more energy to the campaign. Bold typography, playful messaging, and animation were used to capture attention and drive engagement.