MICHELLE PUDER

Client: Charleys Cheesesteaks

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Objective: Concept and design digital creative for email and app channels focused on putting the Chicken Philly in the spotlight. The goal was to build appetite appeal and product awareness through a bold, attention-grabbing campaign that felt fresh and current while staying true to the Charleys brand.

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Owned: I led the creative direction and design from initial concept through final execution, developing a bold visual approach inspired by current design trends, expressive typography, and brand-forward color. I art directed AI tools to help develop supporting copy and create custom lifestyle photography based on a specific visual direction I established, using existing product imagery as the foundation.

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The final creative combined eye-catching color, playful typography, dynamic composition, and elevated food imagery to give the Chicken Philly a fresh, craveable presence. I carried the concept across both email and app banner formats, adapting the design and hierarchy for each digital touchpoint while maintaining a cohesive campaign look and feel.