MICHELLE PUDER

Client: Value City Furniture

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Objective: Concept and design a high-impact Black Friday email that created urgency while showcasing the breadth of product available during the sale. The creative needed to communicate the promotional message quickly while balancing multiple product categories. Bold messaging and dynamic animation were used to capture attention, create excitement, and make the email easy to digest at a glance.

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Owned: I managed the email design from initial concept and design development through final execution and development, while maintaining consistency with the established Black Friday campaign look and feel. I applied insights from previous A/B testing and email performance learnings to inform decisions around visual hierarchy, messaging, product placement, and animation.

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The final design balanced strong promotional messaging with product variety, using bold typography, attention-grabbing animation, and clear content organization to showcase the breadth of the assortment while creating a sense of urgency and encouraging customers to take action.