MICHELLE PUDER

Client: Value City Furniture

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Objective: Concept and establish how Style Steals translated visually within the email channel. Style Steals highlighted a more affordable assortment of furniture under $699, requiring a campaign look that communicated value while still feeling stylish, elevated, and consistent with the Value City Furniture brand.

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Owned: I played a key role in the collaborative concept phase that established the campaign’s overall look and feel across channels. I contributed to the exploration and development of typography, type lockups, and visual treatments that helped define the Style Steals identity and create a cohesive foundation for the broader campaign.

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Within the email channel, I owned the design execution, translating the established visual direction into a flexible and consistent email system from design development through final execution and development. I focused on balancing value-driven messaging with strong product presentation, maintaining a clean and recognizable campaign identity across each email.