MICHELLE PUDER

Client: Charleys Cheesesteaks

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Objective: Concept and design creative for email and app channels to introduce Charleys’ new seasonal milkshake lineup as part of a broader menu launch. The creative needed to showcase the new flavors while generating excitement and appetite appeal around the launch.

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Owned: I managed the project from initial concept and creative development through final delivery. I explored bold patterning and typography to give the campaign a distinct, playful visual identity while maintaining an elevated brand feel. I also directed and utilized AI tools to transform the brand’s existing product photography into custom lifestyle imagery, creating flavor-inspired environments that enhanced the appeal of each milkshake. Playful typography, stylized photography, and animation worked together to capture attention and drive engagement.