MICHELLE PUDER

Client: Charleys Cheesesteaks

​

Objective: Concept and design an integrated in-store signage campaign to launch Charleys’ limited-time All-American Combo. The creative needed to generate excitement and appetite appeal while tapping into the seasonality of summer with a fresh, energetic Americana-inspired look and feel. The campaign was designed to celebrate the classic All-American spirit of the promotion while maintaining a modern, elevated connection to the Charleys brand.

​

Owned: I led the creative from initial concept and visual development through final production and rollout. With no existing photography available to support the campaign concept, I art directed AI-generated imagery to create a custom summertime setting that captured the desired Americana aesthetic while keeping the food as the hero.

I then developed the campaign into a cohesive visual system that could adapt across a variety of store formats and customer touchpoints. The creative was implemented across bragger boards, A-frames, and window clings, ranging from A-frame signage outside Walmart locations to exterior and interior applications at freestanding Charleys restaurants. Throughout the rollout, I maintained a consistent seasonal look and campaign message while adapting the design to the unique scale, format, and environment of each placement.