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The Sweethearts Collection 

Client: Bath & Body Works

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Objective: Concept and design an engaging site experience to introduce the NEW! Sweethearts fragrance collection, creating a visually compelling digital moment that generated excitement around the launch while staying true to the Bath & Body Works brand.

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Owned: I managed the project from initial concept and creative development through final design and development, overseeing the experience from concept to launch. I established the visual direction and translated the Sweethearts collection into an engaging, cohesive digital experience designed to showcase the products and bring the collection to life online.

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