MICHELLE PUDER

Client: Lane Bryant

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Objective: Concept and design an intuitive pop-up shopping tool to help customers better understand and navigate Lane Bryant’s different pant leg styles. The experience was designed to simplify the selection process by visually communicating the differences between fits and helping customers confidently find the style that worked best for them.

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Owned: I managed the project from initial concept and UX exploration through visual design and development. I focused on creating a clear, easy-to-navigate experience that balanced functionality with the Lane Bryant brand aesthetic, organizing fit information in a way that was visually engaging, approachable, and useful throughout the customer’s shopping journey.