MICHELLE PUDER

Client: Lane Bryant

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Objective: Concept and design a dedicated landing page experience for LIVI Active, Lane Bryant’s activewear collection. The goal was to showcase the assortment while educating customers on the performance technology and functional benefits built into the collection, helping them understand what differentiated the product and find styles that supported their needs.

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Owned: I managed the project from initial concept and design development through final execution and development. I created an energetic, easy-to-navigate experience that balanced product education with brand storytelling, using strong imagery, typography, and thoughtful content hierarchy to clearly communicate the collection’s performance features and technology. The final experience brought the energy and movement of LIVI Active to life while remaining cohesive with the Lane Bryant brand.