MICHELLE PUDER

Client: Lane Bryant

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Objective: Concept and design a dedicated landing page experience to introduce the new 6th & Lane collection. The experience needed to capture the line’s sophisticated, fashion-forward aesthetic while establishing a distinct look and feel that complemented the collection’s unique branding within the broader Lane Bryant brand.

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Owned: I managed the project from initial concept and design development through final execution and development. The experience relied heavily on thoughtful UX, intuitive navigation, and strong visual storytelling to make exploring the collection feel effortless. I developed a clear content hierarchy and user flow that allowed customers to easily navigate the experience while letting the fashion and imagery remain the primary focus.

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