MICHELLE PUDER

Client: Lane Bryant

Objective: To design a "one-off" layout that lives under the Fast Lane fashion capsule on Lane Bryant's website. Fast Lane is a online exclusive fashion capsule that introduces newly themed fashion collections on a bi-weekly bases. The objective behind this project was to layout a specialty "one-off" approach (that isn't in the templated layout that these capsules usually are in). In this case, this collection is themed by the technologies and benefits built into these pants. So the design needed to communicate to the viewer, what those technologies are as she scrolls down. Yet, still keeping it on brand and clean/simple. This art lives above the shopable items within this collection.