MICHELLE PUDER

Client: Lane Bryant

​

Objective: Concept and design a flexible landing page experience for the launch of the Fast Lane Time Capsule Collection, an ongoing series of limited-time fashion drops. Rather than a one-time launch, the experience was refreshed weekly to introduce a new themed collection, requiring a design system that could continually evolve while maintaining a consistent Fast Lane identity.

​

Owned: I managed the project from initial concept and design development through final execution and development. I designed the experience with a strong focus on flexibility, usability, and scalability, creating an evergreen framework that could be easily adapted each week to accommodate new collections, themes, imagery, and messaging.

 

The modular, wireframe-driven approach allowed the content to change significantly from launch to launch without compromising the overall user experience or brand consistency. I maintained a clean, concise visual hierarchy and intuitive UX, giving each weekly collection its own moment while ensuring the Fast Lane experience remained recognizable and cohesive throughout the campaign.