MICHELLE PUDER

Client: Lane Bryant

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Objective: Design an updated homepage promotional experience highlighting the LIVI Active BOGO $15 offer while showcasing the breadth of the activewear assortment. The experience needed to clearly communicate the promotion while providing multiple shop-by-category entry points, helping customers quickly navigate to the products most relevant to them.

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Owned: I managed the project from initial concept and design development through final execution and development. I focused on creating a strong visual hierarchy that balanced the promotional message with product and category discovery, ensuring the offer remained prominent without overwhelming the overall experience. The design used clear, intuitive pathways and engaging product imagery to showcase the variety within LIVI Active while maintaining a clean, cohesive experience consistent with the Lane Bryant brand.

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