MICHELLE PUDER

Client: Lane Bryant

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Objective: Concept and design an interactive banner experience to introduce the new RE/MADE IN L.A. collection within the Product Listing Page (PLP). The experience needed to tell the story behind the collection and create a distinct branded moment while allowing customers to continue seamlessly through their shopping journey.

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Owned: I managed the project from initial concept and design development through final execution and development. I focused on creating an experience that was visually impactful while remaining engaging and easy to navigate within the PLP. The interactive elements provided customers with a compelling way to discover more about the collection without taking them away from the products they were already browsing.

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I used strong imagery, thoughtful typography, clean content hierarchy, and purposeful interaction to give RE/MADE IN L.A. its own visual identity while maintaining a cohesive connection to the broader Lane Bryant digital experience.