MICHELLE PUDER

Client: Lane Bryant

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Objective: Design a new landing page experience as part of the ongoing Fast Lane Time Capsule Collection, featuring one of the series’ limited-time fashion drops. The experience needed to give the new collection its own distinct visual moment while remaining cohesive with the established Fast Lane campaign and digital experience.

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Owned: I managed the project from initial concept and design development through final execution and development. Working within the established Fast Lane framework, I adapted the experience to showcase the new collection through strong imagery, clean typography, and thoughtful content hierarchy. The design maintained consistency across the larger Fast Lane series while allowing the individual theme and personality of this collection to come through.