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Fashion Capsule Launch Landing Page

Client: Lane Bryant

Objective: To design a "one-off" layout that lives under the FastLane fashion capsule on Lane Bryant's website. FastLane is a online exclusive fashion capsule that introduces newly themed fashion collections on a bi-weekly bases. The objective behind this project was to layout a specialty "one-off" approach (that isn't in the templated layout that these capsules usually are in). In this case, this collection is themed it's usage of eco-friendly fabric (made out of recycled plastic bottles). So the page needed to communicate what the collection is. Yet, still keeping it on brand and clean/simple. This art lives above the shopable items within this collection.

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