MICHELLE PUDER

Client: Bath & Body Works

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Objective: Concept and design a dedicated Father’s Day Gift Shop experience that made it easy for customers to discover the right gift. The experience organized merchant-selected product collections around different personalities and interests, creating a more engaging and approachable way to navigate the assortment.

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Owned: I managed the project from initial concept and design development through final execution and development. I developed a clear content structure that grouped products by different personality types, transforming the merchant assortment into an easy-to-navigate gifting experience. I used strong visual hierarchy, lifestyle imagery, and typography to differentiate each category while maintaining a cohesive look throughout the page.

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The final experience balanced product discovery with seasonal storytelling, helping customers quickly identify relevant gift ideas while bringing the Father’s Day campaign to life within the Bath & Body Works brand.