MICHELLE PUDER

Client: Value City Furniture

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Objective: Concept and design a high-impact promotional experience for the Early Black Friday Sale that communicated urgency and immediately captured attention. The creative used bold messaging and dynamic animation to make the offer easy to understand at a glance while creating excitement around the limited-time promotion.

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Owned: I managed the project from initial concept and design development through final execution and development, while maintaining consistency with the established Early Black Friday Sale campaign look and feel. I applied insights from previous A/B testing and performance learnings to inform design decisions, using proven approaches to messaging, hierarchy, and visual elements that had demonstrated stronger customer engagement and conversion.

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